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Discussion: 2nd Design Management Forum

 

Strategic creativity – an advanced approach to create sustainable value utilizing both sides of the brain in an unique mindset

Thomas S. Bley, Spider AG

 

Experiences: Four years Design Management Network in the Netherlands

Peter Boelsma International Design Industry Services IDIS

 

The Art of Succeeding

Gustav Bergmann, Professor für Strategisches Marketing Universität Siegen

 

Success strategies – design management in German companies

Jörg Heithoff, Geschäftsführender Gesellschafter Heithoff-Identity GmbH

 

No design without strategy

Frans Joziasse, Gründungspartner und Geschäftsführer PARK advanced design management

 

Transfering corporate values to products

Norbert Ruf, Leiter Designmanagement Wilkhahn

 

Global strategies – Smart goes China

Thilo Schlüter, Student KISD

 

”Shit happens” – Strategic rethinking as a chance

Fabian Schmid, Geschäftsführer Squid, Switzerland

 

Design management; definitely a decisive competitive advantage

Frank van Dam & Alexander Groenewege, Orenda & Groenewege

 

Why talk about it in the context of innovation?

Bettina von Stamm, London Business School

 

Pattern of success of medium sized companies

Brigitte Wolf, Professor für Design Management an der KISD