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Bettina von Stamm

With a first degree in architecture and town planning, a MBA as well as a PhD from London Business School (titled “The Impact of Context and Complexity in New Product Development”), Bettina von Stamm has developed an expertise in innovation, new product development and design. Her work which spans research, teaching and consulting has resulted in the writing of two books – ‘The Innovation Wave’ (2002) and ‘Managing Innovation Design & Creativity’ (2003), both published by Wiley, and most recently, led to the development of the Innovation Journey™, a tool for the assessment and development of innovation capability in organisations.

Previous activities include developing and teaching a module on the ‘Design Process’ of the distance learning MBA in Design Management of the University of Westminster and a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International.

 

 

Why talk about it in the context of innovation?

Bettina von Stamm, London Business School