5th Design Management Forum at 07. & 08. November 2008 in Cologne

For businesses the customer satisfaction is a permanent challenge, because the wishes and demands of people grow continuously with the technical progress. Companies that pro-actively identify the interests of their customers open up new and profitable opportunities if they develop performance and service offerings that create good and pleasant experiences for the customer. Systematic and strategic management of service design helps the business to gain competitive advantages and to conquer new markets. Experts from the economy, who have gone new and innovative ways in the conception and design of experience worlds and services, present their knowledge and experience at the 5th Design Management Forum for further discussion.

 

Lecturer this year:
Katrin Flöther (Germanwings), Brian Gillespie (Molecular), David Griffiths (Aliagroup), Stefan Moritz (Isobar), Ira Holl (Q110 Deutsche Bank) and Udo Klinkhammer (McDonald's Germany)