Advanced Strategies for Tough Times
21. and 22. November 2003

Design succeeds more and more as a strategic and competitive advantage in business activities. Therefore the symposium is dedicated to key questions such as:

• What are the most relevant variables for gaining sustained competitive advantage?   
• What in particular are these successful companies doing to stay on top?
• How do they reach their unique excellence and identity?     
• Who is supporting them and by which means and methodologies?

Design management experts from a variety of countries will share their ideas and present their hands on experiences.