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Advanced Strategies for Tough Times
21. and 22. November 2003

Design succeeds more and more as a strategic and competitive advantage in business activities. Therefore the symposium is dedicated to key questions such as:

What are the most relevant variables for gaining sustained competitive advantage?   
What in particular are these successful companies doing to stay on top?
How do they reach their unique excellence and identity?     
Who is supporting them and by which means and methodologies?

Design management experts from a variety of countries will share their ideas and present their hands on experiences.